2009 Thailand's detergent market was worth about 13 billion baht, an increase of 6-7%. Thai Farmers Research Center, is expected in 2010, Thailand's detergent market will continue to trend in 2009, fierce competition, the market value tends to continue to grow, close to 14 billion baht, an increase of no less than 6.0%.
    In addition, the ASEAN Free Trade Area and the ASEAN - China free trade area from January 1, 2010 come into effect, which will be conducive to cleaning products and skin care products in Thailand to expand export markets. Thailand and the ASEAN member countries trade in cleaning products and skin care products accounted for cleaning products and skin care products in Thailand's total foreign trade more than 50%, and has continued to rise in 2010, Thailand's exports to ASEAN markets cleaning products and skin care products year increase in the total is expected to more than 30% in 2009, an increase of 30.6%.
    Since Thailand has entered the saturated detergent products, combined with consumer behavior more complicated, volatile, manufacturers must adjust its strategy, focusing on developing innovative products, taking into account the impact on the environment in order to produce a new product is different from the market has products. At the same time, manufacturers should develop proper production planning, management of raw materials, to improve the packaging appearance, marketing strategy, product transportation and marketing channels, so as to maintain the existing market share, and efforts to expand the use of innovative products to the domestic market. Products should also be sold in-depth study of consumer behavior in each country, regulations, product standards, regulations, tax principles in order to develop a reasonable production and marketing plans.